Have you calculated how much time (and payroll) you waste by servicing the wrong clients?

When we first begin to grow and scale our offer, its only natural to take on anyone who is willing to pay us; we have to eat right?

The unfortunate side affect of this mentality is that we spend our time servicing customers who typically exhaust our resources and our minds.

What's worse is that these customers have a greater potential to become detractors.

When we are focused on immediate returns, it becomes impossible to get out of the rocking chair (where we are doing things but getting no where) and begin the process of working on our business.

JJ Jones Joins me in this episode to discuss the benefits of identifying your ideal client, and the dangers of ignoring to do so!