Running a successful business is hard work, and things can get more complex when your business is nontraditional. You’ve already spent precious time identifying your core offer and your swimlane, so keep the momentum going by pinpointing your ideal client population!

Our host’s friend and recurring guest, Jateya Jones, is here to discuss why focusing your time and creative energies on the right clients, and how ditching the scarcity mindset will improve your business. For entrepreneurs especially, this can be a frightening prospect. After all, why would you risk losing out on money by limiting your client pool?

Targeting as many potential clients as possible may seem like the most lucrative path, but if everyone is your client, then no one is your client. Business owners in niche markets have to find a way to bring their customers value and make them forget that their product or service isn’t “necessary.”

For an illuminating discussion on abandoning the scarcity mindset to grow your business, tune in to this helpful episode!

Topics discussed in this episode:

• Why it’s important to know your ideal client

• The danger of the scarcity mindset in business

• Working with a team and compounding credibility

• Traditional vs. nontraditional businesses

• Commodity trap

• Scott shares a story of a barbershop owner struggling in his business

• A look at how Scott focused his dog training business to attract ideal clients

• Psychographics vs demographics

• Jateya shares an example from the book From 6 to 7 Figures by Austin Netzley

• Value-based pricing

• Discussion on nabbing easy clients by targeting your ideal population

Learn more about Jateya Jones Consulting and listen to Jateya’s, Confident and Courageous Clarity, on Apple Podcasts.