This podcast was created for you to help improve what your business does and how it does it. A part of that is understanding the bigger picture, however, there are the finer details that are just as, if not more, important, which we will be focusing on in today’s episode.

We want to laser focus on how your business competes against others and laser focus on a few aspects of that competition in your niche. Whether you are a small or large business, this episode will surely benefit you!

In this episode, host Scott Somerville will be breaking down the three ways you can categorize your offer to help you market your products to the right psychographics and how these concepts apply. No matter how large or small your business is.

Tune in for an informative episode to widen your knowledge of how to work on your business and not in it!

Topics discussed in this episode:

• Three categories (swimlanes) small and large businesses all compete in

• Examples of each swimlane

• The easiest swimlane to spot

• The perception of the quality of a product