Do you know what makes a Long Island iced tea valuable? Yes, it hits the spot and gets the party started, but is it the individual ingredients and how they’re created? Or how all the ingredients are brought together in a unique way and presented to the customer that gives it its $15 price tag? 

This is what we will be discussing in today’s episode. Not just how to make a Long Island iced tea, but how you can create value for your product so you can charge a premium and free up your time.

Not only how to create value, but how to create a business plan that gives your customers what they want and need in a unique way that differentiates you from the competitors to build a profitable business.

Some of the ideas presented in this episode might not be popular opinions, but they’re worth hearing out and may change your mind.

Tune in to hear practical tips on how you can create a profitable business and free up your time all in one!

Topics discussed in this episode:

• How do we perceive value creation?

• Learning to build value: Long Island iced tea edition

• Is labor or skillset the most involved aspect of value creation?

• Steps on how to create a product that benefits people and frees up your time

• How not to compete in a pool with others and have customers come right to you

• What makes your offer different? 

• Last tips on how to create a profitable business