EP - 01 - Identifying your Core Offer and learning to say NO

It may sound crazy, but offering everything you’ve got going to every potential customer who comes your way might just be damaging your business. The last thing you want is to be devalued as a professional and waste your efforts. 

In fact, it’s crucial to the survival of your business, especially when you’re starting out on the smaller end of things, to learn how to say no, strategically of course. You need to be able to clearly set yourself apart from the competition, otherwise you won’t be able to grow. 

In today’s episode, our host and small business owner Scott Somerville unpacks why it’s important to identify your core offer upfront, and why you should be selective about where, how and who you offer it to.

He shares his advice on how to avoid attracting the wrong type of clients, the ways in which you can effectively market your business and the power of knowing—and flaunting— your unique selling proposition (UPS) from the word go. 

You don’t want to miss out on this one!

Topics discussed in this episode:

• Identifying your USP upfront

• Why saying no is sometimes a good idea

• Service customers that fuel your growth and free time

• How to use psychographics in your marketing

• Dodging annoying clients

• Focus on your niche

• Scott’s experiences with problematic pets

• Why being selective will help you in the long-run

• Actionable steps you can take after listening to this episode!